Ebook Corporate Information Strategy and Management: Text and Cases, by Lynda Applegate, Robert Austin, Deborah Soule
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Corporate Information Strategy and Management: Text and Cases, by Lynda Applegate, Robert Austin, Deborah Soule
Ebook Corporate Information Strategy and Management: Text and Cases, by Lynda Applegate, Robert Austin, Deborah Soule
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Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author’s objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today’s challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
- Sales Rank: #144663 in Books
- Published on: 2008-12-22
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 9.40" h x 1.00" w x 8.50" l, 2.10 pounds
- Binding: Hardcover
- 528 pages
About the Author
The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.
Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Super dry and case studies were usefulish but did not ...
By Amazon Customer
Super dry and case studies were usefulish but did not work for the lower level undergrad course I was using it for.
0 of 0 people found the following review helpful.
Five Stars
By Slickster
Works great!
14 of 14 people found the following review helpful.
I hate books like this
By DSC
I really don't know what to say about this book that hasn't been said already. You will loathe its perpetual and continuous use of buzzwords and useless, high-level diction used to explain simple concepts. I felt that most of the time, each segment in each chapter was trying to explain a topic that could have been stated in about 3 sentences, but they were trying to make those 3 sentences into 3 pages, so they loaded it up with a bunch of terms like "specialized enterprise solutions" and "defining strategic direction and operation". By themselves, those phrases aren't too bad, but when you have 20 pages with them over and over again and maybe 3 sentences worth of actual information, you will find yourself wanting to shove this book somewhere...
As the others said, once you get past chapter 4, the book becomes a little more technical, which is a good thing because it means it, by its very nature, can't use as many buzzwords to describe technical things. However it still does a bang up job of using as many as it can to make the textbook longer.
It suffers from that thing I like to call "I can't remember what I just read, even though I have just read it 3 times".
As another reviewer stated, the authors do continuously references their own previous work in every single chapter. However, since i never really cared to read the references, it didn't bother me, but it would explain why there is so much fluff and no real substance. Had the authors ventured out and actually gathered some information from a non-ivy league school, this book might have read easier.
I too wanted to gauge my eyes out. I hate books that are like this. I don't why in this day and age authors think people still want to read these kinds of books, where you have to study a page for 4 hours to take the meaning out of it. Not because the meaning is deep and hard to understand, but simply because its written so poorly that it just took you that long. It doesn't make me feel intelligent or important that I can read books like this. I get that its intended for MBA students but MBA students should understand that you shouldn't waste time when it isn't necessary.
That being said, I'm sure most people who actually buy this book need it for college courses, and aren't buying it because they actually just wanted it. The worst thing is when your professor actually wants to quiz you over the material in this book.
All I can say is good luck.
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